TIMES SQUARE RECRUITING CENTER
In 2006 we were approached by the US Defense Department to propose an alternative to the existing Recruitment Center at Times Square. The predicament was one of image: The military sought to re-present itself in the context of Times Square; how could the American public readily relate to the Military in this hyper-commercial environment?
As an enduring American symbol the Pentagon has unparalleled cultural currency. Its value is both global and timeless, evoking the power, strength, and nobility of the United States Joint Armed Forces.
The Pentagon is transplanted to Times Square as an icon from which a new image of the military can be constructed. The mass of the Pentagon is lifted from the ground as if a cloud, allowing the street and the public into its courtyard. Clad in highly reflective inflated-ETFE cushions, the floating cloud is camouflaged by its context, reflecting at various points either the purity of the sky or the vibrant street life of Times Square.
Permanent link to TIMES SQUARE RECRUITING CENTER
Home | Top© 2005-2008 PARA82 Pierrepont St. #3D, Brooklyn, New York 11201 tel. 646.781.9269 fax. 917.677.8520