TIMES SQUARE RECRUITING CENTER
In 2006 the US Defense Department sought an alternative to the existing Recruitment Center in Times Square. Their predicament was one of image — to represent itself within Times Square. But how could such a diverse public readily relate in this hyper-commercial context?
A distorted pentagon fits the scene. The hollow mass is held above ground, allowing collective access to its interior. Clad in highly reflective cushions, the floating box is camouflaged by its context, reflecting at various points either sky or city. Inside, is a lifestyle facility where visitors experience the transplanted life of deployed troops. On top, is a roof garden — sampled from currently US-occupied environments.
Name: Times Square Recruiting Center
Client: US Defense Department
Status: Concept Design
Location: Times Square, New York City
Program: military lifestyle center
Team: Jon Lott, Dominic Leong, Brian Price
Publications: 1000x Architecture of the Americas (2008) by Braun
All images © PARA